HUSTLER Hollywood is unlike any other erotic shop in the nation. What separates us from other shops in the city, besides the bright and welcoming atmosphere, is that we’re known for our clear values and openness to different expressions. We’re a part of an empire that was built by Larry Flynt, a legend who fought for free speech at a time of legal puritanism. The first HUSTLER Hollywood store opened on the world-famous Sunset Strip in 1998 with a mission to adapt the HUSTLER reputation into a sophisticated lifestyle brand. We’ve stuck by that mission ever since. Shop your favorite products in our first Phoenix location, and get ready to push the boundaries because we provide a refined retail experience for the sexually curious.