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The cloud of Artificial Intelligence is covering a wide city of search engine optimization, with no signs of disappearing anytime soon. We are still amazed as to how things like automated social media posts, blog content, and chatbots were once things that hardly able to stand head to head with the human logic. However, in the past few years, these search algorithms have been completely revamped to the point of competing with the human intelligence, making marketers both amazed and apprehensive.
As an acclaimed Website Designing Company in Delhi, we want our readers to understand the growing influence of AI on SEO.
What is Artificial Intelligence?
Artificial Intelligence is a branch of computer technology, concerned with developing computers that behave like human beings. The term was coined in 1956 by John McCarthy. According to him, Artificial Intelligence is “The science and engineering of making intelligent machines, especially intelligent computer programs”.
3 different classifications of Artificial Intelligence
Artificial Narrow Intelligence (ANI): Where AI is used for one particular thing.
Artificial General Intelligence (AGI): This is where AI is employed to perform all the humanly functions. When AI beats human logic in everything, we consider it as AGI.
Artificial Superintelligence (ASI): AI which is the combination of multiple human brains.
How AI is changing the game for SEO
Changing Winds for Marketing: With AI already in full force, the future opportunities and benefits it is going to bring are endless. Stretching from the programmatic and advanced systems for PPC and SEO to rationalizing our sales pipeline more efficiently, AI isn’t leaving any stone unturned. And there is no doubt about the fact that AI and marketing will be a match made in SEO heaven in the near future.
Visual Content Taking Limelight: We all know how visual content is changing the landscape of search engine optimization. According to the Head of Growth of HubSpot Labs, Sam Mallikarjunan, “Google’s getting good at knowing what a video, audio clip, or image is actually about.” They are changing the parameters for visual content creators by favoring YouTube videos in search results. Similarly, content creators need to learn to optimize headings and keywords when thinking about Seo Services In Delhi.
Quality Link Building: Well, this one is a solid punch in the gut. With the interference of AI in the near future, the search engines will be able to determine whether visitors clicking on your links actually stay and whether they are going through your content or just skimming through it. So, SEO marketers now need to find relevance and quality in their backlinks. In order to improve your link relevance make sure the links you are providing are from the same category and industry as your site.